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Marco's Last Stand


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marcos-last-standPJ Media:

Marco Rubio may be on his way out of the presidential race, but he’s not going out quietly. For the first time in this campaign, actual dollars are being spent in traditional media to attack Donald Trump -- and it’s mainly Rubio and his allies who are spending it.


Trump began the primary season with a couple of yuge advantages that many didn’t fully appreciate the significance of at the time. Specifically, he started at near 100% name recognition. Trump has been a fixture in our lives, and on our TV sets, since the 1980s. In a political campaign, being known is half the battle. If you think about it, the next most recognizable candidate in the GOP primary was Jeb Bush -- and really it was only his last name that was famous. Outside of Florida, most people wouldn’t know Jeb Bush if he was standing next to them on an elevator. So in a field as large as the one we started with, Trump began with an incredible head start.


The other advantage Trump has enjoyed is the disproportionate amount of media coverage he has garnered, particularly early on. Again, with such a crowded field it was easy for the media to pump up the most recognizable candidate, particularly when that person is a bombastic, controversial, and larger than life caricature of what liberals perceive Republicans to be.Scissors-32x32.png

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