McDonald’s Hires Robert Gibbs in Quest to Become ‘Modern, Progressive Burger Company’

[WestVirginiaRebel]

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Former White House press secretary Robert Gibbs now wants to know if you’d like fries with that.

 

Gibbs served as President Obama’s spokesman during the first two years of his term. He left in 2011 to serve as an adviser to the administration, then was picked up as an MSNBC contributor in 2013.

 

That year he also co-founded The Incite Agency, a strategic communications advisory firm.

 

McDonald’s corporate headquarters announced today that they’ve hired Gibbs with the title of Executive Vice President, Global Chief Communications Officer.

 

“Robert and Silvia are both highly-respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company,” said McDonald’s president and CEO Steve Easterbrook, combining the announcement with the hire of Bacardi executive Silvia Lagnado as Executive Vice President, Global Chief Marketing Officer. “Returning excitement to our business proposition and brand is foundational to our turnaround plan, and Robert and Silvia — with their respective teams — will play critical roles in bringing this strategy to life.”

 

In his new role, the statement said, Gibbs will lead McDonald’s corporate relations group, “which manages internal and external communications and government and public affairs.”

 

“He will lead McDonald’s in communicating clear, coordinated messages to internal and external constituencies, enhancing the brand and supporting corporate strategies.”

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The tears of a once-proud clown

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Oh well....

 

Yes, Whataburger restaurants make fresh burgers and great food, but there is much more to our company. We expect a lot from our employees and consider them our own extended family. Whataburger hopes to instill a sense of belonging and loyalty in each person who works for us. As a company founded on the Christian principles of kindness, honesty and respect for others, we hope our employees embrace these principles and share them with our customers.