PUTTING THE PROVERBERIAL LIPSTICK ON A PIG

[Draggingtree]

Patterico :

Putting The Proverberial Lipstick On A Pig

Filed under: General — Dana @ 3:53 pm

[guest post by Dana]

 

It’s a smart tactic when advocates (and people in the business of making money) take a divisive issue and attempt to normalize it in order to remove its stigma and garner public acceptance. But, if one is honest about it, whether an abortion involves a cold, sterile operating room with a vacuum suctioning out the contents of a womb or swallowing a pill from within the confines of a luxury spa, the goal is the same and the objective remains unchanged.

 

With its natural wood floors and plush upholstery, Carafem aims to feel more like a spa than a medical clinic. But the slick ads set to go up in Metro stations across the Washington region leave nothing to doubt: “Abortion. Yeah, we do that.”

 

The clinic, opening this week in tony Friendship Heights, specializes in the abortion pill and will be unique for its advertising. Its unabashed approach also reflects a new push to destigmatize the nation’s most controversial medical procedure by talking about it openly and unapologetically.