Social media war begins for GOP 2016 hopefuls

[Valin]

Washington Examiner:

Brian Hughes

February 6, 2015

 

The battle for 2016 is already being waged on Facebook, Twitter, Instagram and other social media platforms.

 

The social media standings of likely 2016 Republican presidential candidates are becoming crucial as the GOP nomination heats up. Candidates' followings, and how effectively they use digital technology, provide a benchmark of where the White House contenders stand in the months before the primary campaign begins in earnest.

 

Some presidential favorites have a clear edge online.

 

(Snip)

 

For Gov. Scott Walker, R-Wis., it was a tweet trolling Bears quarterback Jay Cutler about his losing ways in Green Bay. Perry’s Facebook post thanking the people of Texas upon leaving the governor’s mansion was widely shared. And Christie’s most popular Facebook item in late January involved photos with the label: #NJSnowDay.

 

But digital experts say Republicans must walk a fine line between showing a common touch and proving they're ready to assume the Oval Office.

 

“Keep it presidential,” advised one GOP digital strategist not affiliated with a likely 2016 candidate. “You want people to see another side of you, but you don’t want to be goofy all of the time. People still have to picture you in the White House one day.”