Obama’s Social Media Team Tries to Widen Audience for State of the Union Address

[clearvision]

New York Times:

The Obama administration has revamped its digital communications strategy in an attempt to reach new audiences for the State of the Union speech — a classic old-media event — and sidestep the skeptical filter often applied by White House reporters.

 

President Obama’s aides have drafted a team of Internet-savvy staff members to produce a series of videos, digital op-eds, Facebook and Twitter posts, and six-second animated GIFs to capture a larger audience than the mainstream media’s shrinking number of viewers and readers.

 

They are essential tools in selling the president’s message during his last two years in office, White House officials say.

 

----------

So should we expect some hip music and dance as well as some "real life" conflict between major players actors at the SOTU. Maybe a tweet vote in for most popular proposal with a big screen tracking the results?

 

They all ready have run thru MSNBC some pumped up ads.

[nickydog]

Too bad, Social Media Team, it's going to make little difference.

[Cyber_Liberty]

 

President Obama’s aides have drafted a team of Internet-savvy staff members to produce a series of videos, digital op-eds, Facebook and Twitter posts, and six-second animated GIFs to capture a larger audience than the mainstream media’s shrinking number of viewers and readers.

 

Animated GIFs?? (I guess they can forget Facebook) This is the Onion, right? Right?

 

 

But Mr. Pfeiffer, who recently wrote two articles for the blogging platform Medium, said he sensed that a tipping point had already been reached where digital tools were no longer optional but necessary.

 

Important marketing tip: If your boss was known for delivering anything but pablum in the SOTU address, people would just tune in and watch it live. It's going to be on just about every channel. (We're looking at some streaming videos from Amazon tonight.)

[clearvision]

Important marketing tip: If your boss was known for delivering anything but pablum in the SOTU address, people would just tune in and watch it live. It's going to be on just about every channel. (We're looking at some streaming videos from Amazon tonight.)

 

 

But don't you want to see who the guest invites are?

[Cyber_Liberty]

No, because each time they're mentioned I'll have to see The Wookie's face (and magnificent biceps). You can bet the "guests" will be played up by the press.