Sony to Release ‘The Interview’ in Theaters, on VOD Despite Threats (Exclusive)

[WestVirginiaRebel]

The Wrap:

Sony Pictures will release the canceled Seth Rogen-James Franco comedy “The Interview” in theaters and on video on demand, TheWrap has learned. President Obama and the stars of the film are among the people hailing the decision, while the move has reportedly exacerbated relations between major distributors and the studio.

 

The plan is to release the film simultaneously in participating theaters and via video on demand. A number of independent theaters — including The Plaza Theater in Atlanta, MX Theaters in St. Louis, the Alamo Drafthouse Cinema in Dallas/Fort Worth and others — have announced they will distribute the film. The MX said it would be selling tickets as of 2 p.m. CT Tuesday.

 

The release will likely be in the 200-theater range; exhibitors typically cap the rollout of films that offer day-and-date VOD at around 300 sites, because it usually cuts attendance significantly.

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Now they find courage.