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America’s Thirst for Wine Insatiable, Despite Rise of Cocktails, Craft Beer


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Younger consumers are eating and drinking adventurously. This bodes well for the wine industry


America’s Thirst for Wine Insatiable, Despite Rise of Cocktails, Craft Beer


By David White September 30, 2014

Wine industry executives are worried about the growing interest in craft beer and spirits from America’s 20- and 30-somethings. That’s one takeaway from a fascinating new survey of the wine industry’s top executives by Robert Smiley, dean and professor emeritus at the University of California Davis Graduate School of Management.



Smiley’s survey is conducted each year and always generates headlines, since Smiley is able to connect with some of wine’s heaviest hitters. This year, for instance, senior executives at E&J Gallo, The Wine Group, and Constellation Brands participated. The nation’s three largest wine companies, these firms account for nearly half the wine sold in the United States.



Worrying about America’s 75 million millennials makes sense. But fearing millennials’ interest in craft beer and spirits is misguided. America’s thirst for wine appears insatiable Scissors-32x32.png


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