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This Great Ad Reveals All the Ways We Hold Girls Back


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_inspire_her_mind_verizon_and_makers_collaborate_on_an_ad_about_girls_and.htmlSlate:

Amanda Marcotte

June 26 2014

 

Treacly "girl power" ads and initiatives often fall short for me, in no small part because they tend to be reductive and as much about body policing as the mainstream sexist culture they resist. That's why this new Verizon-sponsored ad, which was made in conjunction with Makers to show parents how they unintentionally discourage science interest in girls, feels like a blast of refreshing cool air.

 

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Cyber_Liberty

I work in a team of scientists, developing new semiconductors. More than half are female (probably why I stay on the team). These are all PhD level people.

 

These advertising campaigns are getting rather old....

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