And Now, The Selling of Obamacare

[WestVirginiaRebel]

Time:

In a windowless office in the basement of the West Wing, behind a utility room and next to a fire-alarm panel, David Simas is marking up another whiteboard with blue ink, hoping to explain one more time just how the President’s health care reform law will work when the time comes for uninusured Americans to sign up this fall.

The abstraction of Obamacare is about to become reality. But will anyone know what to do? An estimated 7 million Americans will join the first health exchanges from Oct. 1, 2013, to April 1, 2014, and most have no idea how to do that. And for the millions who are already covered by some early Obamacare benefits, Simas adds, “We need to continue to remind them of what they’re getting.”

If Simas, 42, has the nervous energy of the 2012 campaign, where he served as opinion-research director, there is a good reason. Though Barack Obama has competed in his last election, he has one more campaign ahead of him. This fall, Obamacare will go into full effect, with the promise of insuring as many as 40 million Americans if it succeeds. But it could still fail.

________

 

Salesmanship.