Draggingtree Posted January 20, 2013 Share Posted January 20, 2013 Jan 24, 1935: First canned beer goes on sale Canned beer makes its debut on this day in 1935. In partnership with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger's Finest Beer and Krueger's Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer, driving Krueger to give the green light to further production. By the late 19th century, cans were instrumental in the mass distribution of foodstuffs, but it wasn't until 1909 that the American Can Company made its first attempt to can beer. This was unsuccessful, and the American Can Company would have to wait for the end of Prohibition in the United States before it tried again. Finally in 1933, after two years of research, American Can developed a can that was pressurized and had a special coating to prevent the fizzy beer from chemically reacting with the tin. The concept of canned beer proved to be a hard sell http://www.history.com/this-day-in-history/first-canned-beer-goes-on-sale Link to comment Share on other sites More sharing options...
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