‘We Knew Exactly Who We Had to Go Get’

[Geee]

PJMedia:

I’ve been getting a lot of fascinating correspondence about the presidential election, much of it dealing with the technology used by the Obama campaign. It documents a remarkable degree of precision that the Obama foot soldiers and cyberwarriors brought to bear on the American electorate, right down to identifying potential voters who might, if approached in the proper way, go to a voting booth and support their candidate.

Much of this technology was developed by the same nerds and geeks that have given us the social networks, and the tools upon which they depend. The process is a familiar one — we know all about it in the commercial marketplace. See, for example, the helpful analysis in this weekend’s Wall Street Journal.

 

Merchants routinely send us lots of material about products they know will tempt us. They know this because of the very detailed information they have about our buying habits, our peer groups, our tastes, and our beliefs.