A Teachable Moment for the GOP

[Valin]

Ricochet: Ben Domenech

11/30/12

 

Uber-consultant Mike Murphy believes that the way forward for the Republican Party is to ditch conservatism, particularly its social variety; stop doing campaigns the way they were done 25 years ago; and push back against the Jim DeMints of the world, who recruit “unelectable” candidates.

 

This is a teachable moment for the GOP, and I’m glad Murphy is publicly making this argument, given that it is a good encapsulation of the message he’s been advancing for a quarter century or so. It provides an opportunity for Republicans to decide who really represents the anachronism in the room and to engage in some creative destruction likely necessary to adapt to the future.

 

And for this case, Murphy is an ideal spokesman. He is a millionaire thanks in large part to the ad sale commissions from countless campaigns. He represents a way of campaigning based on massive air wars, top down direction driven by ad men consultants, the time when you dominated the three television channels and controlled the narrative from on high … all methods which have proven particularly irrelevant to electoral results in the internet era. You can practically taste the longing of John Weaver for all the ads he could’ve done for a Huntsman general – let a million desert motocross heli shots bloom.

 

(Snip)

 

 

Political Consultants are like bookies....doesn't matter if you win or lose....they get their cut.