Winning the Latino Vote

[Geee]

National Review:

Over the last three weeks, I think I have read most of the post-election op-eds written on the Latino vote. I have studied exit polling, read sophisticated demographic analyses, and talked to as many Latinos in my hometown as I could. The result is that I would not advise Republicans to go down the identity-politics route. I don’t wish to live in an America where Steve Lara or Bob Martinez is reduced to an anonymous “Latino” and Victor Hanson is just a “white male.”

But if Republicans really believe there is a monolithic Latino vote, and if those of Hispanic descent are easily definable and vote predictably en masse and along tribal lines rather than as individuals, then perhaps Republican pundits and operatives hell-bent on wining the Latino vote might consider the following — not entirely unserious — recommendations.