Democrats push to redeploy Obama’s voter database

[Geee]

Washington Post:

If you voted this election season, President Obama almost certainly has a file on you. His vast campaign database includes information on voters’ magazine subscriptions, car registrations, housing values and hunting licenses, along with scores estimating how likely they were to cast ballots for his reelection.

And though the election is over, Obama’s database is just getting started.

 

The Obama camp’s digital operation was far more elaborate than the one mounted by Romney during the campaign season. Here’s a look back at some of the best moments from Obama’s campaign.

 

Democrats are now pressing to expand and redeploy the most sophisticated voter list in American political history, beginning with next year’s gubernatorial races in Virginia and New Jersey and extending to campaigns for years to come. The prospect already has some Republicans worried.

 

“It’s always hard to play catch-up,” said Peter Pasi, a Republican direct marketer who worked on Rick Santorum’s primary challenge to Romney. “It can be done by 2016. I’m much more doubtful it can happen by 2014.”