NCJim Posted March 13, 2012 Share Posted March 13, 2012 www.neowin.net: It's one of the oddest marketing campaigns we have heard about in some time and some might even say it's deplorable. A marketing company has launched a new program at the South by Southwest festival in Austin, Texas. It's called Homeless Hotspots and it involves turning homeless men on the streets of Austin into WiFi Internet hotspots; the men take donations from the public who can then access their hotspot. The marketing firm Bartle Bogle Hegarty is in charge of this "experiment". The Homeless Hotspot web site equates this effort to street newspapers, which are created to be sold by homeless people in a number of major cities order to support them. The company claims that the money donated for the WiFi hotspot access goes directly to the homeless person who has made himself a wireless Internet connection. The Homeless Hotspot web site names 13 people who are currently out on the streets in Austin that are participating in this program and even uses Google Maps to show where they are located. excerpted: more at above link Link to comment Share on other sites More sharing options...
clearvision Posted March 13, 2012 Share Posted March 13, 2012 Don't suspect they get many takers. Link to comment Share on other sites More sharing options...
Rokke Posted March 13, 2012 Share Posted March 13, 2012 Don't suspect they get many takers. I wonder. Any port in a storm. At least they're actually doing something in return for a handout. Link to comment Share on other sites More sharing options...
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