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Use of Che Guevara photo in Mercedes-Benz presentation causes stir


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Miami Herald:

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The image of Che Guevara appeared briefly during a presentation by Dieter Zetsche, head of Daimler AG's Mercedes unit, at the International Consumer Electronics Show in Las Vegas. DAIMLER

The company that manufactures Mercedes-Benz luxury cars unleashed outrage among Cuban-Americans in Miami and other cities on Thursday for using the image of Argentine revolutionary Ernesto “Che” Guevara to promote their vehicles.

While Daimler AG, the German company which controls Mercedes-Benz, quickly apologized for the use of the image in a presentation in Las Vegas this week, the damage was done.

Many Cuban exiles in South Florida who have fled the island since Fidel Castro took power with the help of Guevara in 1959 not only rejected the ad campaign but also expressed disgust that such a prestigious company would use the image of the revolutionary blamed for executions and implementation of communism on the island.

Among those denouncing the glorification of Guevara was a Cuban-American from Miami who helped track down Guevara in Bolivia before his execution in 1967

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That has to be a big forehead slap accompanied by, "What the hell was I thinking?"

 

Amazing that Mercedes thought something like this would be well received. But I would also imagine that most of the yound advertising reps and IT folks at Mercedes don't have a clue about the history of Che Guevara.

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That has to be a big forehead slap accompanied by, "What the hell was I thinking?"

 

Amazing that Mercedes thought something like this would be well received. But I would also imagine that most of the yound advertising reps and IT folks at Mercedes don't have a clue about the history of Che Guevara.

 

I don't under stand it. I mean some people are just so touchy

 

"Che presided over the Cuban Revolution's first firing squads. He founded Cuba's "labor camp" system—the system that was eventually employed to incarcerate gays, dissidents, and AIDS victims"

 

Come on now! Organize some firing squads, start a couple of concentration camps, and right away some people assume the worst.

 

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He was a strong family man

 

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And look at that smile!

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Young people seem to think he was a good guy, daughter-in-law has his mug tattooed on her arm, I just cringe everytime I see it

 

 

Do me a favor? Tell her I said to read some (expletive deleted) history! :wallbash:

/real hot button issue

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