Ad playing Doritos for Eucharist yanked from Super Bowl contest

[WestVirginiaRebel]

USA Today:

Step aside Tim Tebow. The evangelical quarterback's pro-family ad was last year's Super Bowl ad dust up. In 2011, the hot spot is an entry in the annual Pepsi-owned Doritos Crash the Super Bowl ad contest that will never air for being over-the-top offensive to Catholics. It plays the sacrament for snack food.

But the body and blood of Christ are no joke to Catholics who believe they are in Communion with their God when they accept the Eucharist and the wine during Mass.

Hence the uproar among some believers when they saw one of the 5,000+ entries in the annual competition for a slot in the Super Bowl ad line up.

Feed your Flock begins with a Catholic priest at his desk surrounded by bills for the parish, which clearly needs more income in the collection plate (why else show the stack of bills?).

Since it's his job to offer spiritual food to the flock, he takes it to another level (the pits, I'd say). The video shows the faithful lining up for Communion and getting Doritos (in two flavors, no less) instead of the Eucharist, the sacramental bread which Catholics believe is the body of Christ. And, you guessed it, the sacramental wine, considered to be the blood of Christ, is dished out as Pepsi MAX.

You don't have to be Catholic to find this irredeemably offensive. Hence, I'm not embedding the video.
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I guess this means that the ad featuring Jesus turning the water into Coke won't be airing, either...