PepsiCo ventures into the science of nutrition

[Geee]

Washington Examiner:

A small group of scientists in white lab coats — some bearing the Pepsi logo — wander through their laboratory, describing the state-of-the-art equipment.

There's the spectrometer, which uses light to determine the nutrients in a food sample. There's also the RT-PCR machine (or, reverse transcription polymerase chain reaction), as seen on "CSI." It can identify a sample of food by reading its DNA.

It's all part of the research laboratory that PepsiCo opened in New Haven's Science Park building earlier this year. The eight full-time scientists who work there focus on finding ways to make snack foods more healthful.

Mention that PepsiCo has a laboratory devoted to greater nutrition and most people wait for the punchline. This is, after all, the company that feeds the world with Cheetos, Fritos and, of course, Pepsi.

But PepsiCo officials say the lab is part of a pattern toward offering more healthful fare. In expanding its product line, Pepsi has bought part of Sabra, a company that makes hummus; its Frito-Lay division now offers sunflower seeds and several types of nuts. And the company recently bought Wimm-Bill-Dann, a Russian dairy company.

[Pepper]

 

That will be a nice change for Colas after their foray into dentistry.

[pinz]

This is the reporting I've been expecting to see as an adjunct to Michelle Obama's food/nutrition promotions.

 

There had to be some sort of $$$/lobby/pay off angle. A whole new revenue stream in DC as laws/regulations set new nutrition minimum standards. Not to mention expanded opportunities for Dems and Progressives to find increased Boards of Directors that will need to seat them to benefit from their guidance and political connections.

 

We are witnessing the launch of a new bubble: AgriBusiness, Entertainment (advertisement) and Education coming together in a Perfect Storm of Newspeak and Ultimate Control of the Peasants.

[pollyannaish]

This is the reporting I've been expecting to see as an adjunct to Michelle Obama's food/nutrition promotions.

 

There had to be some sort of $$$/lobby/pay off angle. A whole new revenue stream in DC as laws/regulations set new nutrition minimum standards. Not to mention expanded opportunities for Dems and Progressives to find increased Boards of Directors that will need to seat them to benefit from their guidance and political connections.

 

We are witnessing the launch of a new bubble: AgriBusiness, Entertainment (advertisement) and Education coming together in a Perfect Storm of Newspeak and Ultimate Control of the Peasants.

 

Brilliant post Pinz. Absolutely the case.