Hospital hired models in lab coats and heels 'to attract men'

[Geee]

UK Telegraph:


UMass Memorial Health Care is being investigated by authorities in New Hampshire over "suspect marketing and billing practices", Michael Delaney, the state's attorney general said.

Its bone marrow registry is accused of paying an agency up to $50,000 (£32,000) a week for models to visit shopping centres, flirt with passing male customers and coax them into having cheek swabs taken.

The models, who were in their 20s, allegedly told the men the tests would barely cost anything, before billing them an average of $4,300 (£2,770) each via their health insurance – about 40 times more than the typical cost
.
For 18 months, they were instructed how to dress and how to behave in an attempt to entice men into having swabs taken, officials said.
It is claimed they happily took samples from people who weren't eligible because of their age, medical profile or because they were already on a national registry.