New Dem message: 'Improve' health care, don't talk cost

[Casino67]

Politico.com:

Key White House allies are dramatically shifting their attempts to defend health care legislation, abandoning claims that it will reduce costs and deficit and instead stressing a promise to "improve it."

The messaging shift was circulated this afternoon on a conference call and PowerPoint presentation organized by Families USA — one of the central groups in the push for the initial legislation. The call was led by a staffer for the Herndon Alliance, which includes leading labor groups and other health care allies. It was based on polling from three top Democratic pollsters: John Anzalone, Celinda Lake and Stan Greenberg.



"Keep claims small and credible; don’t overpromise or ‘spin’ what the law delivers," it says, suggesting supporters say, "The law is not perfect, but it does good things and helps many people. Now we’ll work [to] improve it.”

The Herndon Alliance, which presented the research, is a low-profile group that coordinated liberal messaging in favor of the public option in health care. Its "partners" include health care legislation's heavyweight supporters: AARP, AFL-CIO, SEIU, Health Care for America Now, MoveOn and the National Council of La Raza, among many others.

[WestVirginiaRebel]

Politico:

Key White House allies are dramatically shifting their attempts to defend health care legislation, abandoning claims that it will reduce costs and deficit and instead stressing a promise to "improve it."

The messaging shift was circulated this afternoon on a conference call and PowerPoint presentation organized by Families USA — one of the central groups in the push for the initial legislation. The call was led by a staffer for the Herndon Alliance, which includes leading labor groups and other health care allies. It was based on polling from three top Democratic pollsters: John Anzalone, Celinda Lake and Stan Greenberg.

The confidential presentation, available in full here and provided to POLITICO by a source on the call, suggests that Democrats are acknowledging the failure of their predictions that the health care legislation would grow more popular after its passage, as its benefits became clear and rhetoric cooled. Instead, the presentation is designed to win over a skeptical public, and to defend the legislation — and in particular the individual mandate — from a push for repeal.

The presentation concedes that groups typically supportive of Democratic causes — people under 40, non-college-educated women and Hispanic voters — have not been won over by the plan. Indeed, it stresses repeatedly that many are unaware that the legislation has passed, an astonishing shortcoming in the White House's all-out communications effort.

"Straightforward ‘policy’ defenses fail to [move] voters’ opinions about the law," says one slide. "Women in particular are concerned that health care law will mean less provider availbality — scarcity [is] an issue."

The presentation also concedes that the fiscal and economic arguments that were the White House's first and most aggressive sales pitch have essentially failed.

"Many don’t believe health care reform will help the economy," says one slide.

The presentation's final page of "Don'ts" counsels against claiming "the law will reduce costs and deficit."

The presentation advises, instead, sales pitches that play on personal narratives and promises to change the legislation.

"People can be moved from initial skepticism and support for repeal of the law to favorable feelings and resisting repeal," it says. "Use personal stories — coupled with clear, simple descriptions of how the law benefits people at the individual level — to convey critical benefits of reform."

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Democrats try to put lipstick on a pig with a new sales pitch.

[Argyle58]

Every illusionist knows that slight of hand tricks don't work when the audience knows how the trick works. Promises to improve are empty, the public knows it. Whether the Dims are going to make an issue of the effect on the economy and the deficit, or not, the electorate is concerned about these issues and I don't think that they will be much swayed by "promises to improve" something that we haven't even experienced.

 

The simple fact is that if it takes 10 years of taxes to pay for 6 years of coverage, the program is unsustainable. No amount of juggling of figures can change that, and the public at large is getting tired of being treated like they are stupid.