Rumble Slaps Brand Safety Police with Scathing Lawsuit over Alleged Defamation

[Valin]

MRC Newsbusters

Gabriela Pariseau
November 29th, 2023

Rumble filed a federal defamation lawsuit against Check My Ads after the so-called disinformation "watchdog" made reportedly false claims about the video platform.

The video platform announced the suit in a press release Wednesday. Check My Ads is a left-wing bully organization that pressures advertisers to defund websites that supposedly allow so-called “disinformation.” Rumble, however, has had enough of this brand safety policing and is now suing the watchdog’s co-founders, Nandini Jammi and Claire Atkin. “Defamation is not free speech,” Rumble Chairman and CEO Chris Pavlovski said in a press release Wednesday. “We have filed this lawsuit because we have a responsibility to our shareholders, creators, users, and advertisers to act, and not sit idly by, when someone attacks our company’s reputation solely to silence differing political views. Our mission requires it.”

Rumble specifically accused Check My Ads of making defamatory allegations regarding the pro-free speech video platform’s funding. “Defendants have repeatedly peddled the false narrative that Rumble is primarily monetized by and wholly dependent upon revenue from Google Ads, when in reality, Google Ads now represents less than 1% of the Company’s revenue,” Rumble reportedly stated in the lawsuit complaint. 

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MRC Free Speech America also uncovered the wild biases of Ad Fontes, another media ratings firm that works with advertisers.