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Valin

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The Hill

 Most Americans say companies should voice public support for LGBTQ community: survey
Brooke Migdon 

06/01/23 12:53 PM ET

An overwhelming majority of Americans who do not identify as LGBTQ believe companies should publicly support the community, according to a survey from the LGBTQ media watchdog GLAAD.

In a report released Thursday, the official start of LGBTQ Pride Month, roughly 70 percent of more than 2,500 adult respondents who are not lesbian, gay, bisexual, transgender or queer said companies should support LGBTQ people through advertising, sponsorships and hiring practices that prioritize equity and inclusion.

“When people are exposed to LGBTQ people and experiences in media, it changes hearts and minds and shifts culture and sentiment,” according to a GLAAD news release Thursday.

(Snip)

Despite recent calls for boycotts against large companies that have supported or sponsored members of the LGBTQ community, a December report from GLAAD and the Edelman Trust Institute found that Americans are twice as likely to buy from a company that demonstrates a commitment to protecting LGBTQ rights.

“Allyship is not easy, but when values of diversity, equity and inclusion are tested, we must defend them unequivocally,” Ellis said Thursday.

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A Poll + Corporate Media =

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23 minutes ago, Valin said:

according to a survey from the LGBTQ media watchdog GLAAD.

Probably surveyed their own members :blink:

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