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Bud Light fumbles, but experts say inclusive ads will stay


Valin

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AP

DEE-ANN DURBIN

4/26/23

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.

“A few years from now, we will look back on this ‘controversy’ with the same embarrassment that we feel when we look back at ‘controversies’ from the past surrounding things like interracial couples in advertising,” said Sarah Reynolds, the chief marketing officer for the human resources platform HiBob, who identifies as queer.

On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a can with her face on it that Bud Light sent her — one of many corporate freebies she gets and shares with her millions of followers.

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Apr 26, 2023

Las Vegas BOYCOTTS Bud Light, Sales TANK EVEN WORSE, Dylan Mulvaney Sparks Maybelline Boycott

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Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.

Winston Churchill 

 

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One Single Can’: Anheuser-Busch Sends Letter To Minimize Disastrous Mulvaney Backlash
Hank Berrien
May 4, 2023

Anheuser-Busch is trying to convince wholesalers that the Dylan Mulvaney controversy that has caused sales of Bud Light to plummet has been overblown.

The brewery sent a letter to wholesalers about the backlash to the trans-identifying influencer posting a TikTok video with a can of Bud Light that had Mulvaney’s face on it. In the video, Mulvaney celebrated 365 days of “being a woman.”

“This was one single can given to one social media influencer,” the letter declares. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”

The letter was forwarded to retailers, bars, and restaurants by Grey Eagle, which distributes Anheuser-Busch products, the St. Louis Dispatch reported. A cover letter from Grey Eagle stated, “Anheuser-Busch did not intend to create controversy or make a political statement.”

“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”

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first%2Blaw%2Bof%2Bholes.jpg&f=1&nofb=1&

1st Rule of holes. When you are in one Stop Digging!

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Bud Light Used to Know How to Lighten Up

Steven Hayward

May 5 2023

Maybe the Bud Light marketing disaster—sales are down by about 25 percent since the Mulvaney Miscalculation—ought to be taken as an indicator of the larger capitulation of our culture to the nihilist left. Because once upon a time, about 30 years ago, Budweiser had a different perspective on the trans thing with this ad:

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Several Chicago Gay Bars Now Boycotting Bud Light Following Dylan Mulvaney Fiasco

All 2Bears Tavern Group bars are discontinuing Anheuser-Busch InBev products as a result of the brewer’s anti-transgender actions and statements."
Amanda Prestigiacomo
May 6, 2023

The backlash against Anheuser-Busch is now coming from both sides of the political spectrum since the company teamed up with controversial transgender-identifying activist and social media influencer Dylan Mulvaney to advertise its Bud Light products.

Several gay bars in Chicago are now boycotting all Anheuser-Busch InBev products over the company’s alleged “anti-transgender actions and statements” in reaction to backlash from those unhappy with the Mulvaney partnership.

2Bears Tavern Group, which owns four gay bars in Chicago, announced in an Instagram post Friday, “All 2Bears Tavern Group bars are discontinuing Anheuser-Busch InBev products as a result of the brewer’s anti-transgender actions and statements.”

2Bears said the brewing corporation’s response “shows how little Anheuser-Busch cares about the LGBTQIA+ community, and in particular transgender people, who have been under unrelenting attack in this country.”

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This just get worse and worse better and better for Anheuser-Busch.

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‘Did Not Support This’: Independent Bud Light Distributor Releases Ad Distancing Itself From Dylan Mulvaney Controversy
Ben Zeisloft
May 24, 2023

Bama Budweiser, an independent wholesaler of Anheuser-Busch products based in Montgomery, Alabama, released an advertisement last week in an effort to distance the business from transgender activist Dylan Mulvaney.

Bud Light, which is owned by Anheuser-Busch, garnered controversy after the brand partnered with Mulvaney, a man who claims to be a woman and documented his purported gender transition on social media. Steve Tatum, the general manager and vice president of Bama Budweiser, said in a one-minute local radio advertisement that his company is “upset about” the move and has made their feelings “known to the top leadership at Anheuser-Busch.”

“We at Bama Budweiser, an independent wholesaler, employ around 100 people who live here, work here, and our children go to school here,” Tatum said in the advertisement, according to reports from local media outlets. “We do not, and as I said before, did not support this issue involving Dylan Mulvaney.”
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Draggingtree
On 5/4/2023 at 8:02 PM, Valin said:

One Single Can’: Anheuser-Busch Sends Letter To Minimize Disastrous Mulvaney Backlash
Hank Berrien
May 4, 2023

Anheuser-Busch is trying to convince wholesalers that the Dylan Mulvaney controversy that has caused sales of Bud Light to plummet has been overblown.

The brewery sent a letter to wholesalers about the backlash to the trans-identifying influencer posting a TikTok video with a can of Bud Light that had Mulvaney’s face on it. In the video, Mulvaney celebrated 365 days of “being a woman.”

“This was one single can given to one social media influencer,” the letter declares. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”

The letter was forwarded to retailers, bars, and restaurants by Grey Eagle, which distributes Anheuser-Busch products, the St. Louis Dispatch reported. A cover letter from Grey Eagle stated, “Anheuser-Busch did not intend to create controversy or make a political statement.”

“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”

(Snip)

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first%2Blaw%2Bof%2Bholes.jpg&f=1&nofb=1&

1st Rule of holes. When you are in one Stop Digging!

Bud Light parent sells craft brands

By Ruiqi Chen, Editor at LinkedIn News

Anheuser-Busch has sold eight craft beers and beverage brands — including their associated breweries —  to New York-based cannabis and packaged goods company Tilray Brands. The value of the deal wasn’t disclosed but it includes well-known brands like Shock Top, Blue Point and Redhook Brewery, The Wall Street Journal writes. Anheuser-Busch has faced a challenging few months, including hundreds of layoffs and tanking Bud Light beer sales after a controversial collaboration with a transgender influencer. The company noted it would remain committed to its other craft beer brands after the sale.

 Tilray Brands will become the 5th largest craft brewer in the U.S. after the deal closes. Its stable includes Atlanta's Sweetwater Brewery, New York's Montauk Brewing and San Diego's Green Flash Brewing Co.

· Anheuser-Busch retains Goose Island, Golden Road and Elysian Brewing.

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Draggingtree

Tilray: A Global Leader

Tilray is a global leader in cannabis research, cultivation, processing and distribution. We aspire to lead, legitimize and define the future of our industry by building the world’s most trusted cannabis and hemp company.

A proud pioneer, we are the first GMP-certified medical cannabis producer to supply cannabis flower and extract products to tens of thousands of patients, physicians, pharmacies, hospitals, governments and researchers on five continents.

 EXPERIENCE

Tilray's experience is unmatched worldwide. Our team of professionals on the ground in 7 countries serves tens of thousands of patients and consumers around the globe. Our GMP-certified cultivation and production facilities are among the most advanced in the world.

 PRECISION

Tilray is the first GMP-certified medical cannabis producer to supply cannabis flower and extracts. All of our products are produced with meticulous care to ensure the highest quality, consistency and purity for our patients around the world.

 RESEARCH

We are committed to scientific research that leads to an improved quality of life for patients in a time frame that matters. We partner with leading hospitals and universities to advance the clinical applications of cannabinoids.

 CARE

Tilray takes tremendous pride in our customer service, patient outreach, and physician interaction. We recognize the importance of tracking potential adverse events as well as therapeutic benefits in order to ensure the safety of our patients.

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"Stayed in bed all mornin' just to pass the time
There's somethin' wrong here, there can be no denyin'
One of us is changin', or maybe we've just stopped tryin'


… And it's too late, baby, now it's too late
Though we really did try to make it
Somethin' inside has died
And I can't hide and I just can't fake it
Oh, no, no, no, no, no
(No, no, no, no)


… It used to be so easy, livin' here with you
You were light and breezy, and I knew just what to do
Now you look so unhappy and I feel like a fool


… And it's too late, baby, now it's too late
Though we really did try to make it
Somethin' inside has died
And I can't hide and I just can't fake it
Oh, no, no"

Carole King / Toni Stern

 

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