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Supreme Court asked to hear Jack Daniel's dog toy dispute. Will they bite?


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The Enquirer

Supreme Court asked to hear Jack Daniel's dog toy dispute. Will they bite?

Jessica Gresko

Mon, November 21, 2022 at 9:06 AM

WASHINGTON — The company that makes Jack Daniel's is howling mad over a squeaking dog toy that parodies the whiskey's signature bottle. Now, the liquor company is barking at the door of the Supreme Court.

Jack Daniel's has asked the justices to hear its case against the manufacturer of the plastic Bad Spaniels toy. The high court could say as soon as Monday whether the justices will agree. A number of major companies from the makers of Campbell Soup to outdoor brand Patagonia and jeans maker Levi Strauss have urged the justices to take what they say is an important case for trademark law.

The toy that has Jack Daniel's so doggone mad mimics the square shape of its whisky bottle as well as its black-and-white label and amber-colored liquor while adding what it calls "poop humor." While the original bottle has the words "Old No. 7 brand" and "Tennessee Sour Mash Whiskey," the parody proclaims: "The Old No. 2 on Your Tennessee Carpet.":snip: 

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