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Fox News Channel Retires its ‘Fair & Balanced’ Motto


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It’s official – according to the New York Times.  The “newspaper of record,” citing a June 14 article by Gabriel Sherman in New York magazine, reports that the Fox News Channel (FNC) has retired its motto of “Fair & Balanced,” which it had used prominently since the channel started in 1996. Back then, FNC founder Roger Ailes came up with the slogan to distinguish the channel from its competitors, CNN and MSNBC, and the rest of the mainstream media, which Ailes and millions of Americans considered to be biased in favor of the left.
The slogan “Fair & Balanced” hung on until last August when, according to an unnamed source cited by Sherman, it was quietly ditched because of its association with Ailes. The founder of FNC had become persona non grata after being unceremoniously removed from Fox News the month before as a result of allegations that he had sexually harassed a number of female Fox employees. (Allegations, it should be noted, that were denied by Ailes and his representatives and that were never heard in a court of law.)
The new Fox News motto is “Most Watched, Most Trusted.”:snip:

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