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U.S. wine industry toasts decline in Japan’s sake sales


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U.S. wine industry toasts decline in Japan’s sake sales

By Rob Hotakainen

McClatchy Washington BureauDecember 22, 2014

TOKYO — Standing next to the wine display at the Nissin World Delicatessen in Tokyo, Masahiro Ino eyed a $99 bottle of Silver Oak cabernet sauvignon imported from California.


“I do prefer wine over sake,” said Ino, 24. “Wine is becoming very trendy. It’s becoming mainstream nowadays.”


With more younger consumers rejecting the alcoholic drink of their ancestors, sake sales have steadily tanked in Japan, another victim of globalization. Forty years ago, Japan had 4,000 sake breweries, but only 1,500 remain.


“I feel sad, a little sad,” said Shunsuke Kohiyama, export adviser for the Japan Sake and Shochu Makers Association. Scissors-32x32.png


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