College Football's Most Valuable Teams 2013: Texas Longhorns Can't Be Stopped

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:

Chris Smith, Forbes Staff 12/18/2013 @ 10:28AM

 

College Football's Most Valuable Teams 2013: Texas Longhorns Can't Be Stopped

 

Another year, another reminder that Texas Longhorns football just can’t be stopped. That’s not on the field, where Texas went just 8-4, but off of it: The Longhorns are now worth $139 million, almost 20% more than any other team in the country.

 

 

Texas has been college football’s most valuable team since 2009, when it usurped Notre Dame’s top spot with a value of $119 million. The team’s unprecedented value is built on the back of the nation’s most dedicated fan base, which has helped Texas lead all schools in merchandise sales, secure the most lucrative school-specific TV deal and become the only college football team in history to cross $100 million in revenue, which the Longhorns have done for the last two seasons.

 

Last year Texas had income of $109 million; no other team made more than $90 million.

 

 

[Draggingtree]