Valin Posted August 25, 2012 Author Share Posted August 25, 2012 The Untapped Potential of the Mobile Phone Beth Hoffman, Ready for some mind blowing statistics? A World Bank report says there are now 6 billion phones in use around the world, and an estimated 70 percent of the world’s poorest people (and who also, not coincidentally, work in agriculture) have access to them. The developing world is now using mobile phones at higher rates than those in developed nations – 96 percent of people in Indonesia and 89 percent of those in Kenya text. To me, there is perhaps no trend more interesting and yet continuously ignored by the vast majority of western techies than this. The amount of information shared, not via Facebook, Pinterest or on ipads, but using simple SMS messaging is staggering. And the amount of opportunity for entrepreneurs looking to help those in need is enormous. Thus far, most mobile knowledge sharing in developing nations has focused on sending pricing information to farmers about going market rates. Additionally, disease and weather data is also frequently shared via mobile phones, alerting farmers when to spray pesticides or harvest crops. Farmers then use chemicals more sparingly and make more money by harvesting crops at the right time. (Snip) Link to comment Share on other sites More sharing options...
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