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Making a Wiffle Ball


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WSJ: Wiffle Ball

A Connecticut Company and the Thriving Culture It Created

JOSHUA ROBINSON

 

SHELTON, Conn.—The complete tour of Wiffle Ball Inc.'s one and only factory takes about 20 minutes. And that is with all the technical details left in.

 

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"You've got to stick with what works," said Stephen Mullany who, along with his brother, David J. Mullany, runs the company that their grandfather started in 1953.

 

That philosophy is how three generations of the Mullany family have built a company—and kept it thriving—around a single, unchanging product. The ball has always been white plastic. It has always had eight holes. These facts are immutable.

 

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