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DSCC Moving Money Out of Missouri


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Hotlineoncall.nationaljournal.com:

The DSCC is moving TV ad money out of Missouri, a sign that the Senate race may be moving beyond Democrats' grasp.

Four Republican sources who monitor media buying and three Missouri TV stations have confirmed to Hotline On Call that the DSCC has canceled reservations from Oct. 11 to Oct. 25. The DSCC still has reservations in Missouri for the last week before Election Day.

"Yes, the weeks of Oct. 12 and Oct. 19 have been canceled for the DSCC in our station," Sean Kellerman of WDAF, the Kansas City, MO, FOX affiliate, said.

"They have requested cancellations," said Amy Warren of KCTV, Kansas City's CBS affiliate.

As with all ad buy changes, it is worth keeping in mind that they are fluid and can change at any time. The DSCC could still go on the air in Missouri during this time period, but it would have to pay a higher ad rate than it first reserved.

But at this point, it appears as though the DSCC moving money out of the state. The ad cancellations are an indication that national Democrats are growing bearish on Secretary of State Robin Carnahan's (D) chances against Rep. Roy Blunt ®, as polling shows Blunt with a sizable lead.

They also underline the fact that Democrats are increasingly on defense this year; the open Missouri Senate seat was one of their top opportunities to win a GOP-held seat. (Kentucky being the other.)
The ad buys also show that the DSCC is having to rethink where to invest.

Recently, the DSCC has had to air ads to play defense in Connecticut and West Virginia, two open seats that were considered sure things for Democrats at the beginning of the cycle.

The DSCC has invested heavily in the Missouri race so far, shelling out $1.8M on three ads.

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