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The tyranny of Google


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In 2009, a book appeared that consciously echoed that centuries-old question that evangelical Christians like to pose: ‘What Would Jesus Do?.’ Instead, the American new-media pundit, Jeff Jarvis, wrote a book that invited us to ask, What Would Google Do?. There were so many things, Jarvis explained, that we could learn from the Californian technology company, and then incorporate those lessons into our lives.

 

Chris Anderson affirmed in a cover blurb: ‘Google is not just a company, it is an entirely new way of thinking.’ In the manner of a charismatic prophet, Jarvis promised that reading his new bible would lead to personal transformation: ‘This isn’t a book about Google, it’s a book about you.’ Hallelujah!

Google turns 25-years-old today. Jarvis’s book belongs to an era of techno utopianism that has long since passed. Back then, it was a given that technology would change the world for the better. And by studying the practices of the founders, we could improve ourselves, too. So, how well does this assessment of Google hold up today?:snip:

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