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Bob Barker, Longtime Host of ‘The Price Is Right,’ Dies at 99


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The New York Times

The winner of numerous Emmy Awards, he was almost as well known for his advocacy of animal rights as he was for his half a century as a daytime television fixture.[/]

Richard Severo
Aug. 26, 2023

Bob Barker, the consistently good-natured host of “The Price Is Right,” the longest-running game show in American television history, and one of the country’s best-known advocates for animal rights, died on Saturday at his home in the Hollywood Hills section of Los Angeles. He was 99.

His death was announced by a spokesman, Roger Neal.

Mr. Barker was a fixture of daytime television for half a century — first as the host of “Truth or Consequences,” from 1956 to 1974, and, most famously, starting in 1972, on “The Price Is Right.”

He began his 35-year stint as host of “The New Price Is Right,” as it was then known, when it made its debut on CBS as a revised and jazzed-up version of the original “The Price Is Right,” which had been on the air from 1956 to 1965. (The “New” was soon dropped from the name.) He was also host of a weekly syndicated nighttime version from 1977 until it was canceled in 1980.

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Mr. Barker with Janice Pennington, left, and Anitra Ford — two of the models known as Barker’s Beauties, whose main function was to display the prizes — on the set of “The Price Is Right” in 1972.Credit...CBS

Almost a decade before he retired in 2007, Mr. Barker estimated that during his tenure more than 40,000 contestants had heeded the announcer’s familiar call to “come on down!” and collected some $200 million in small and large prizes, from beach blankets to Buicks, by guessing the prices of various objects.

(Snip)

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