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Supreme Court strikes down ban on scandalous trademarks, in dispute over ‘FUCT’ clothing line

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The Supreme Court on Monday struck down part of a federal law blocking trademarks for names or logos bearing "immoral" or "scandalous" images -- including profanity and sexual imagery.

The justices said in a unanimous ruling that the law violated the constitutional rights of designer Erik Brunetti. Registration for his clothing brand "FUCT" (pronounced as the individual letters F-U-C-T) had been denied by a federal tribunal.

"The statute, on its face, distinguishes between two opposed sets of ideas: those aligned with conventional moral standards and those hostile to them; those inducing societal nods of approval and those provoking offense and condemnation," Justice Elena Kagan wrote in the court's opinion.:snip:

 

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