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Gustavus Swift: Capitalist Hero

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Gustavus Swift: Capitalist Hero

4 HOURS AGOChris Calton

My favorite tradition as a Summer Research Fellow at the Mises Institute is what we affectionately call “Steak Sunday.” Every Sunday evening, we fire up a grill and cook steak (or, for at least one of us, asparagus). In preparation for our weekly tradition, we make the customary trip to Kroger where we can select our preferred cut from a display of meat that is aesthetically lain out for customer inspection. Naturally, the meats are organized by animal and cut, but the purpose of the display is to give customers the opportunity to admire the quality of the meat being sold.

In Hayekian terms, this practice is a way of coordinating information, partly in the form of an advertisement: “See for yourself how high quality our cuts of meat are!” Modern shoppers are accustomed to these grocery-store displays, but this was not always the way meat was sold. The history of this development is also the history of another unsung capitalist hero : Gustavus Swift.   :snip: https://mises.org/wire/gustavus-swift-capitalist-hero

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