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'Germany Votes White': Chocolate Ad Sparks Racism Accusations


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ferrero-white-chocolate-ad-in-germany-sparks-accusations-of-racist-message-a-919504.htmlDer Spiegel: 'Germany Votes White': Chocolate Ad Sparks Racism Accusations

By Thomas Rogers

 

 

image-538551-breitwandaufmacher-yrmj.jpgic_lupe.png

A screenshot of the Ferrero white chocolate ad that has drawn accusations of racist undertones.

 

Candy company Ferrero has pulled an election-themed commercial for white chocolates after viewers compared its taglines -- which include "Germany votes white" and "white nuts stay" -- to those of far-right extremists.

 

The Italian chocolate manufacturer Ferrero has raised eyebrows in Germany this week with a commercial that is drawing accusations of having a hidden xenophobic message.

 

The election-themed ad was part of a campaign advertising the launch of white chocolate Ferrero Küsschen, or "little kisses" -- which had thus far only been available seasonally. The uproar about the ad, which has now been withdrawn, sparked a discussion about the limits of political correctness -- and the apparent insensitivity of the advertiser to issues of race.

In the ad, Scissors-32x32.png

 


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