Draggingtree Posted December 23, 2014 Share Posted December 23, 2014 U.S. wine industry toasts decline in Japan’s sake sales By Rob Hotakainen McClatchy Washington BureauDecember 22, 2014 TOKYO — Standing next to the wine display at the Nissin World Delicatessen in Tokyo, Masahiro Ino eyed a $99 bottle of Silver Oak cabernet sauvignon imported from California. “I do prefer wine over sake,” said Ino, 24. “Wine is becoming very trendy. It’s becoming mainstream nowadays.” With more younger consumers rejecting the alcoholic drink of their ancestors, sake sales have steadily tanked in Japan, another victim of globalization. Forty years ago, Japan had 4,000 sake breweries, but only 1,500 remain. “I feel sad, a little sad,” said Shunsuke Kohiyama, export adviser for the Japan Sake and Shochu Makers Association. http://www.mcclatchydc.com/2014/12/22/250862/us-wine-industry-toasts-decline.html?sp=/99/100/&ihp=1 Link to comment Share on other sites More sharing options...
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